I am the might of the mighty which is devoid of passion and attachment. I am the desire to procreate which does not violate the principles of dharma.
Bhagavad Gita - Chapter 7 - Jnana-Vijnana Yoga - The Yoga of Knowledge and Realization
Also, know that all things generated by the modes of goodness, passion and ignorance originate from Me alone. However, I am not in them but they are in Me.
The whole world is bewildered by these three modes of nature. Thus, no one can understand Me because I am superior to these modes and unchanging.
This divine potency of Mine which consists of the three modes of material nature is extremely difficult to defeat. Yet those that take shelter of Me can cross beyond it.
The foolish, the lowest of men, those whose knowledge is covered by illusion and those who take shelter of impious activities - such unrighteous persons never surrender to Me.
O descendent of Bharata, there are four kinds of persons who are fortunate enough to worship Me – those who are in distress, the inquisitive, those that seek wealth and those that desire self-realization.
Of these, one who desires self-realization is superior. He is always absorbed in thoughts of Me and engaged in bhaktiyoga. I am very dear to him and he is very dear to Me.
Certainly all of them are virtuous, yet I regard the selfrealized devotee to be as My own Self because his mind is fully fixed upon Me as his ultimate goal.
After many births, one who possesses knowledge surrenders unto Me. He realizes that Vasudeva is the source of everything. Such a great personality is very rare.
Those whose intelligence has been lost to various material desires take shelter in other gods. Swayed by their natures they perform various rituals.