He quickly becomes virtuous again and attains everlasting peace. O Kaunteya, declare it boldly that My devotee never perishes.
Bhagavad Gita - Chapter 9 - Raja Guhya Yoga - The Yoga of the Greatest Secret
O Partha, even if persons of impious birth, women, merchants and laborers take shelter of Me, they will also reach the highest destination.
What to say of the pure brahmanas and pious kings? Now, having come into this temporary world of misery, devote yourself to Me!
Always think of Me. Be My devotee. Worship Me. Offer your respects unto Me. In this way, by dedicating yourself to Me and surrendering to Me, you will come to Me.